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About Us

Our Logo

Design Works logo saint with palm treeDesign Works Apparel fishing logo

 

Have you wondered what our logo means? Our emblem has the iconic saint which is hand painted on the side of Castle Hill. This small mountain/ hill (there is a debate about this) is located at the centre of the city of Townsville which our headquarters is located at. We love this saint and Castle Hill as much as we love the city so we had to let him represent our brand.

Palm tree is another symbol of sun-embracing outdoor lifestyle and tropical living. We situated the saint under the palm leaves to give it shade and it also works as a trunk of the palm tree. The saint and palm tree are coexisting as one organism to promote enjoying the great outdoors to the fullest with sun protection! ☀️

  

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Award-winning business

Our Mission

Our mission is to spread awareness of sun safety by offering UV protective breathable apparel that features attractive designs and wearability.

Australia is the sun cancer capital of the world and New Zealand has the highest Melanoma rate in the world. Melanoma has a big risk of death, but if caught early, it is easily curable and definitely preventable. As they say, prevention is better than cure.

We aim to make sun protection accessible and maximise outdoor experience. We hope our clothing encourages you to go out more and take on a healthy lifestyle whilst protecting yourself, your family and your team from the harsh UV rays.

 

Our Team

Click each member to learn more.

 

Where It All Started

Our Passion for a Sun-loving Lifestyle 

Tropical Paradise

 

Through the Great Barrier Reef, lush rainforest, crystal clear creeks, and dry land, the great outdoors is our lifestyle. UV is extremely high especially here in North Queensland and we found necessity for sun safe clothing. 

The only accessible UV protective clothing before us were shirts with fish print or dull plain designs. We have decided to invent our own clothing for outdoor activities not just for fishing, but also for walking dogs at the beach, bush walking, camping, kayaking, SUP boarding, horse riding, gardening and countless more!

Shirts are not just a garment but a statement. We have a desire to wear a shirt that feels like it is designed just for us, to shout out who we are or to send a message. Our shirts cater for those who wish to achieve this in colours of their choice.

Nature has numerous shades that artificial tones cannot mimic. We design to demonstrate actual colours of scenery and objects without intruding.

 

Our brand is built from and based on 3 principles:

  1. Sun-loving: Our belief and love towards the sun, water, and land. We aim to accomplish coexistence with nature, and an ideal outdoor lifestyle.
  2. Custom-designed: Designs that reflect different interests and causes to help showcase your own.
  3. Wearable: Fabric like no other, that endures the extreme sun of Australia and is still breathable and quick dry.

      

     

    Why Choose Design Works

    Living in Australia, we love the outdoors but always need to be alert for extreme UV rays and the scorching sun. Australia is located close to the ozone hole over the Antarctic, which brings much higher levels of UV radiation that reach the ground level.

    UV index Australia wide

     

    We have adopted UPF50 and UPF30 UV protective & quickdry fabric to maximize your outdoor experience and indoor comfort. Our sublimated apparel is engineered to endure the extreme sun of Australia and still offer wearability. Tested and proved every day in the real world by real people, breeze blows through our apparel and sweat evaporates before pooling up.

     

    We are all about design

    Designed in Townsville North Queensland, Design Works Apparel showcases vibrant colours and bold designs to elaborate not only fishing but various topics such as outback, machinery, cities, towns, animals, flowers, and more. Our apparel is loved by people from all walks of life with different interests from boating to simply walking on the beach or just to dress up in colours of our wearable canvases.

    Our designs are pieces of art. A lot of research and thoughts have been put into each piece. Our designs are not just aesthetic but also authentic, meaningful, factual, historical, cultural, and relatable. For example, our new design “Dinosaurs” have the dinosaurs found in Queensland on the land and in the water. We conducted extensive online research and fact-checked with a Queensland fossil expert.

     

    Choose a design that suits you and wear it with pride!

    Not just fishing shirts Design Works